Oracle Hearing Blog
Do Not Overpay for Online Directory Listings
Supemedia and yellowbook and superpages, oh my! Corny, but not really a bad analogy. Too often the representatives of these companies prey on the fears they know you have. If you don’t advertise with them, no one will ever find your website and in six months you’ll...
Exit Interviews, Why You Should Do Them
Kathy, your long time administrative assistant just gave her two-week notice. Whether you saw it coming or not, (and I’m sure you’ll take little comfort in this next statement), you can learn something from every experience. An exit interview is typically a meeting...
When Was the Last Time You Asked a Patient What They Wanted?
Or are you spending every visit with them telling them what they need, what they want and what they should do. If you asked you’d find out one of two things. They don’t have a clue what they want They know exactly what they want. If they don’t know what they want,...
I Have No Idea How I Got My Newest Patient
When I ask the question, “Tell me the top 5 ways you get a patient through your door? If just once, someone would be honest with me and say out loud, “I have no idea where my patients are coming from” I’d probably keel over on the spot.” Invariably the answers I get...
Does Your Office Staff Know That It’s All About a Sale?
For reasons that appear to rooted in our sub-conscious, the phrase “to sell” evokes a negative emotion. In an attempt to make it more palatable in our profession we refer to the process as “a consultation”, “an evaluation” or any number of other equally and...
Marketing Doctors for Referrals, It Isn’t as Difficult as You Think
Forget everything you’ve read about the best way to market doctors. Educating doctors about audiology, hearing aids and hearing loss is a nice idea that has little basis in the reality of both you and the doctor’s busy day. You are marketing the doctor for referrals...
Vacation Days, Personal Days and Holidays, Oh My!
It doesn’t really matter what time of the year it is, scheduling around vacation days, personal days and holidays is a pain in the neck. Productivity can take a hit when employees take vacation at the busiest times. And scheduling employees during the holidays can...
Newspaper Advertising Did Not Die
The key to increasing profits in an audiology practice is in not having an occasional great month but having consistently good months. An effective advertising program is an important tool for generating a constant flow of new patients. Today audiology practices can...
What Motivates You?
You get up and go to work everyday, why? Unless you’re the beneficiary of a hefty trust fund, paying the bills, (car, life, health insurance, the mortgage, food bill, college tuition) and so own tend to be great motivators. But what’s your dream. What is the one...
Customer Service is Marketing
I’m asked frequently by clients, how they can do a better job of marketing their practice. Word of mouth, whether its spread traditionally or digitally generates business. Your patients are customers. Hearing aids are expensive. Your customers experience should be...