by Robbie Poole | Mar 12, 2020 | Advertising & Marketing
Covid-19, better known as the coronavirus is causing workers to take sick days and patients to stay home. The conventional advice is “don’t panic”, which is always much easier said than done. While you have no control over much related to the coronavirus, what you...
by Robbie Bright-Poole | Jul 9, 2012 | Advertising & Marketing
Over the last decade there has been very little growth in our profession. Of those patients who need hearing aids, the percentage who actually do anything about their problem has remained static. A contributing factor to this lack of growth has been the profession’s...
by Robbie Bright-Poole | Jul 2, 2012 | Advertising & Marketing
For us, the senior market is the one that matters most. This may provoke a “duh” moment from many reading this article. However, it’s important to understand how seniors think, what turns them off and what hearing aid marketing and advertising concepts they are...
by Robbie Bright-Poole | Jun 11, 2012 | Advertising & Marketing
Supemedia and yellowbook and superpages, oh my! Corny, but not really a bad analogy. Too often the representatives of these companies prey on the fears they know you have. If you don’t advertise with them, no one will ever find your website and in six months you’ll...
by Robbie Bright-Poole | May 6, 2012 | Advertising & Marketing
Forget everything you’ve read about the best way to market doctors. Educating doctors about audiology, hearing aids and hearing loss is a nice idea that has little basis in the reality of both you and the doctor’s busy day. You are marketing the doctor for referrals...
by Robbie Bright-Poole | Apr 22, 2012 | Advertising & Marketing
The key to increasing profits in an audiology practice is in not having an occasional great month but having consistently good months. An effective advertising program is an important tool for generating a constant flow of new patients. Today audiology practices can...
