The Patient’s Journey to a Purchase

photo from sales management.com The patient’s journey to a purchase has changed significantly in the past 10 years…ignore that fact and your business will suffer the consequences. Every day, people form impressions of brands from touch points such as:      Advertisements (both offline ex. print newspaper and online ex. PPC, paid … Read More

Everything You Need to Know About Targeted Marketing Campaigns

What are Targeted Marketing Campaigns? Targeted Marketing Campaigns (TMC) are digital marketing campaigns offered by our sister company, Obelis Media. They are designed to generate leads via the Internet. We use a combination of social media advertising and search engine advertising to generate a significant increase in new traffic to … Read More