by Robbie Bright-Poole | Jul 2, 2012 | Advertising & Marketing
For us, the senior market is the one that matters most. This may provoke a “duh” moment from many reading this article. However, it’s important to understand how seniors think, what turns them off and what hearing aid marketing and advertising concepts they are...
by Robbie Bright-Poole | Jun 18, 2012 | Sales Training
You know your practice will get this question at least once a week, if not once a day. Does your staff know how to answer the question? Do you know what they’re saying? One of two things is currently happening. They are either doing a good job of answering the...
by | Mar 25, 2012 | Human Resources
You need to hire an audiologist. You’ve run an ad on Craigslist or Audiology Online or Monster.com. You’ve narrowed down your selection to a few resumes. You’re ready to wave your magic wand over the pile until the resume for the perfect person for the job rises...
by Robbie Bright-Poole | Feb 26, 2012 | Customer Service
It’s time. You’ve attracted a new patient to your office. They actually showed up for their appointment (probably 15 minutes early or 15 minutes late depending on which is more inconvenient for you). They are ready to be called into the back so you can begin the...
by Robbie Bright-Poole | Feb 11, 2012 | Sales Training
We’re interrupting the Customer Service blogs for an important message. Buying and selling a hearing aid is an emotional experience. For every new patient with a hearing loss who walks through your door you’ll hear a few versions of the same story. I can’t hear, I...
