by Robbie Bright-Poole | May 28, 2012 | Sales Training
Or are you spending every visit with them telling them what they need, what they want and what they should do. If you asked you’d find out one of two things. They don’t have a clue what they want They know exactly what they want. If they don’t know what they want,...
by Robbie Bright-Poole | May 20, 2012 | Tracking
When I ask the question, “Tell me the top 5 ways you get a patient through your door? If just once, someone would be honest with me and say out loud, “I have no idea where my patients are coming from” I’d probably keel over on the spot.” Invariably the answers I get...
by Robbie Bright-Poole | May 13, 2012 | Sales Training
For reasons that appear to rooted in our sub-conscious, the phrase “to sell” evokes a negative emotion. In an attempt to make it more palatable in our profession we refer to the process as “a consultation”, “an evaluation” or any number of other equally and...
by Robbie Bright-Poole | May 6, 2012 | Advertising & Marketing
Forget everything you’ve read about the best way to market doctors. Educating doctors about audiology, hearing aids and hearing loss is a nice idea that has little basis in the reality of both you and the doctor’s busy day. You are marketing the doctor for referrals...
by Robbie Bright-Poole | Apr 29, 2012 | Human Resources
It doesn’t really matter what time of the year it is, scheduling around vacation days, personal days and holidays is a pain in the neck. Productivity can take a hit when employees take vacation at the busiest times. And scheduling employees during the holidays can...
