by Robbie Bright-Poole | Apr 22, 2012 | Advertising & Marketing
The key to increasing profits in an audiology practice is in not having an occasional great month but having consistently good months. An effective advertising program is an important tool for generating a constant flow of new patients. Today audiology practices can...
by Robbie Bright-Poole | Apr 15, 2012 | Goals
You get up and go to work everyday, why? Unless you’re the beneficiary of a hefty trust fund, paying the bills, (car, life, health insurance, the mortgage, food bill, college tuition) and so own tend to be great motivators. But what’s your dream. What is the one...
by Robbie Bright-Poole | Apr 9, 2012 | Customer Service
I’m asked frequently by clients, how they can do a better job of marketing their practice. Word of mouth, whether its spread traditionally or digitally generates business. Your patients are customers. Hearing aids are expensive. Your customers experience should be...
by Robbie Bright-Poole | Apr 2, 2012 | Advertising & Marketing
There are simply not enough hours in the day to do it all. If you don’t know what Inbound Marketing is, you’re not alone. Practice owners are constantly bombarded by “the next best, greatest solution to all your business needs”. More often than not, these solutions...
by Robbie Bright-Poole | Mar 18, 2012 | Human Resources
Job descriptions are the cornerstone of communication between you and your staff. After all, it’s hard for supervisors to measure job effectiveness during performance reviews unless you and the employee both know what you expect. Key Ingredients Analyze...