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What Motivates You?

You get up and go to work everyday, why?  Unless you’re the beneficiary of a hefty trust fund, paying the bills, (car, life, health insurance, the mortgage, food bill, college tuition) and so own tend to be great motivators.  But what’s your dream.  What is the one...

Customer Service is Marketing

I’m asked frequently by clients, how they can do a better job of marketing their practice. Word of mouth, whether its spread traditionally or digitally generates business. Your patients are customers.  Hearing aids are expensive. Your customers experience should be...

How to Write a Job Description

Job descriptions are the cornerstone of communication between you and your staff. After all, it’s hard for supervisors to measure job effectiveness during performance reviews unless you and the employee both know what you expect. Key Ingredients Analyze...