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How to Answer the Price Question

You know your practice will get this question at least once a week, if not once a day.  Does your staff know how to answer the question?  Do you know what they’re saying?  One of two things is currently happening.  They are either doing a good job of answering the...

I Have No Idea How I Got My Newest Patient

When I ask the question, “Tell me the top 5 ways you get a patient through your door? If just once, someone would be honest with me and say out loud, “I have no idea where my patients are coming from” I’d probably keel over on the spot.”  Invariably the answers I get...

Customer Service is Marketing

I’m asked frequently by clients, how they can do a better job of marketing their practice. Word of mouth, whether its spread traditionally or digitally generates business. Your patients are customers.  Hearing aids are expensive. Your customers experience should be...