The question, “What is a profit and loss statement and why do I need to look at it?” comes up often enough that a brief explanation is in order. One thing that I’m always amazed by is the willingness of hearing healthcare professionals to open a practice with very little … Read More
Here’s how the conversation went, “Have you tried any direct mail or newspaper inserts lately?” The answer, “We tried both, they didn’t work.” Next question, “What was the (return on investment) ROI for each?” The answer? “I don’t know.” If you don’t know where your patients are coming from and … Read More
It’s time. You’ve attracted a new patient to your office. They actually showed up for their appointment (probably 15 minutes early or 15 minutes late depending on which is more inconvenient for you). They are ready to be called into the back so you can begin the hearing test. How … Read More
There is no such thing as “Time Management”, you get 24 hours every day, the same as Bill Gates and Warren Buffett. We can’t change that. What’s more realistic or appropriate to say is “Task Management”. There’s a big difference between the two and if you view it that way you’ll … Read More
Are you doing OAE’s as part of a comprehensive hearing evaluation? Should you be? The answer is no. If you currently incorporate OAE’s as a part of your routine hearing evaluation, contact your consultant if you need assistance in determining when it’s appropriate to perform this procedure.
We’re interrupting the Customer Service blogs for an important message. Buying and selling a hearing aid is an emotional experience. For every new patient with a hearing loss who walks through your door you’ll hear a few versions of the same story. I can’t hear, I don’t want to admit … Read More
The Waiting Room – What Is Its’ Purpose Seems like a simple question with an equally simple answer. If you think it’s only a place for patients to wait their turn until you call them into the back rooms, you’re only partially correct. The waiting room should be the place where … Read More
Welcome to Oracle Hearing Groups entry into the blogging world. Since, we’ve decided to overhaul many of the systems we’ve had in place for years…we’ve decided that it was time for everyone to step back and take a look at their practices too. What better place to start then with … Read More