by Robbie Bright-Poole | May 6, 2012 | Advertising & Marketing
Forget everything you’ve read about the best way to market doctors. Educating doctors about audiology, hearing aids and hearing loss is a nice idea that has little basis in the reality of both you and the doctor’s busy day. You are marketing the doctor for referrals...
by Robbie Bright-Poole | Mar 4, 2012 | Advertising & Marketing
Here’s how the conversation went, “Have you tried any direct mail or newspaper inserts lately?” The answer, “We tried both, they didn’t work.” Next question, “What was the (return on investment) ROI for each?” The answer? “I don’t know.” If you don’t know where...
by Robbie Bright-Poole | Feb 11, 2012 | Sales Training
We’re interrupting the Customer Service blogs for an important message. Buying and selling a hearing aid is an emotional experience. For every new patient with a hearing loss who walks through your door you’ll hear a few versions of the same story. I can’t hear, I...
by Robbie Bright-Poole | Feb 3, 2012 | Customer Service
The Waiting Room – What Is Its’ Purpose Seems like a simple question with an equally simple answer. If you think it’s only a place for patients to wait their turn until you call them into the back rooms, you’re only partially correct. The waiting room should be the...