If you think your website is just fine the way that it is, and it makes a great first impression read this to be sure.
It takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they’ve perused your company’s website, according to researchers at the Missouri University of Science and Technology. And it takes just another 2.6 seconds for that viewer’s eyes to concentrate in a way that reinforces that first impression.
The sections that sparked the most interest?
- Primary Image
- Navigation Menus
- Search Box
- Links to Social Media
- Written Content
- Bottom of the Page
A customer’s first impression of you and your business used to be via the yellow pages. Their expectations were fairly low and they were never really able to form an impression about your business. The Internet has changed the potential customers “first impression” experience and more importantly it has changed their “first impression” expectations.
What does all this mean?
- You better have a website.
- It better look good.
- It better function well.
- It better tell them what they want to know without the need to search.
- And it better leave them with a fabulous first impression.
If it’s been a while since you really looked at your website, take a look, what is your “first impression”? If you know it’s lacking call us, we can help.