Your Website – Their First Impression

If you think your website is just fine the way that it is, and it makes a great first impression read this to be sure.

It takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they’ve perused your company’s website, according to researchers at the Missouri University of Science and Technology.  And it takes just another 2.6 seconds for that viewer’s eyes to concentrate in a way that reinforces that first impression.

The sections that sparked the most interest?

  • Primary Image
  • Logos
  • Navigation Menus
  • Search Box
  • Links to Social Media
  • Written Content
  • Bottom of the Page

A customer’s first impression of you and your business used to be via the yellow pages.  Their expectations were fairly low and they were never really able to form an impression about your business.  The Internet has changed the potential customers “first impression” experience and more importantly it has changed their “first impression” expectations.

What does all this mean?

  • You better have a website.
  • It better look good.
  • It better function well.
  • It better tell them what they want to know without the need to search.
  • And it better leave them with a fabulous first impression.

If it’s been a while since you really looked at your website, take a look, what is your “first impression”?  If  you know it’s lacking call us, we can help.

About The Author

Robbie Bright-Poole

Robbie Ann Bright-Poole is currently the President and one of the founders of Oracle Hearing Group. Mrs. Poole opened her Audiology practice, Bright Hearing Center, in 1989. The success of her practice afforded her the opportunity to mentor others seeking a similar measure of success. She sold her practice and decided to make mentoring others in the field of Audiology a full-time business. Oracle Hearing Group obtained its first client in 2004. In addition to overseeing the day to day running of the Oracle she is the primarily responsible for the creation of the enormous amount of content that is at the disposal of each Oracle client.

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