In this business, the answer is no.
The concept of “safety in numbers” is applied successfully in many situations. For example, starlings gather in the evenings to roost. They will often participate in what is called a murmuration — a huge flock that shape-shifts in the sky as if it were one swirling liquid mass. This behavior is often sparked by the presence of a predator, like a hawk, and the movement is based on evasive maneuvers. There is safety in numbers, so the individual starlings do not scatter, but rather are able to move as a cloud, feinting away from a diving raptor, thousands of birds changing direction almost simultaneously.
The pack mentality.
We would argue that the “pack mentality” is one of the bigger problems with this industry. Groups make people feel safe, letting them take a more dangerous course. The only way that the “safety in numbers” approach works is if the entire group also follows the “head in the sand” approach to problem solving, by allowing the group to identify and to solve the problem.
The problem with herd behavior is that it puts us to sleep, and makes us stop assessing what’s right in front of us.
There are plenty of ways that people take risks, but most of the time it involves knowingly taking the risk. When herd behavior takes over, people don’t realize when they are taking risks. They stop analyzing the situation, and go with the group, with the plan. That makes it easy to drift into disaster without ever being aware that they’re in danger. If other people have done it, or are doing it, it has to be okay. Too many large groups in our industry have led too many business owners down a path they no longer want to be on.
We’re well aware that we have competition for your business. Most of our competition embraces the concept that, “there’s safety in numbers”. We don’t. Franchises use the pack mentality to their advantage. In order to run a successful chain of franchised stores, it’s necessary that each franchise owner be a follower and not a leader.
You don’t own a McDonald’s. There is not an assembly line approach to running a successful Audiology/Hearing Healthcare Practice. And if there isn’t an assembly line approach to running your business then there isn’t an assembly line approach to fixing it either. You want to know why? It’s because you have a unique set of strengths and weaknesses, as does your staff in a marketplace that has unique characteristics that must be accounted for in the overall scheme.
It’s time to stop following the herd mentality.
Call us, we don’t promise to make the process painless but we do promise to make it successful.