by Robbie Bright-Poole | Jul 2, 2012 | Advertising & Marketing
For us, the senior market is the one that matters most. This may provoke a “duh” moment from many reading this article. However, it’s important to understand how seniors think, what turns them off and what hearing aid marketing and advertising concepts they are...
by Robbie Bright-Poole | Mar 4, 2012 | Advertising & Marketing
Here’s how the conversation went, “Have you tried any direct mail or newspaper inserts lately?” The answer, “We tried both, they didn’t work.” Next question, “What was the (return on investment) ROI for each?” The answer? “I don’t know.” If you don’t know where...