SuperMedia and Yellow Pages are examples of directory listings. Directory listings are links in general or niche directories. A directory listing generally has a link to a site called a title, which is followed by a text description.
YOU DO NOT NEED TO PAY TO BE FOUND IN THE MOST OFTEN USED DIRECTORY LISTINGS.
SuperMedia and the yellow pages employ some of the scariest sales people I have ever met. Do not be misled or intimidated into purchasing something you don’t need, don’t want and will do very little to help the online ranking of your business that a free listing won’t do.
A listing in their directory will help to optimize your website. A paid listing in their directory will do little more than allow that listing to possibly rise above another listing in that directory only. If anything, your listing in their directory has the potential to create competition for your website. In essence their directory will be competing for ranking position with your website for similar searches.
Why Get Directory Listings?
Directory listings are a popular way to build one-way links for a site. By getting a site listed in numerous directories the number of inbound links will increase. These links will not only help keyword rankings but may also drive some traffic to a site. Niche directory listings in particular may actually bring customers to a site.
Should your company be listed in these directory’s? Yes. Just don’t pay an arm and a leg (most should cost very little if anything at all), don’t lock yourself into a long term commitment and don’t be afraid to think it over before you agree to anything. This isn’t a print publication…deadlines are a thing of the past.