by Robbie Bright-Poole | Jul 30, 2012 | Patient Recall
Patient recall programs are activities that bring the patient back into your office on a routine basis. The program should be directed at both active and inactive patients. The Method The only effective method for activating inactive patients is to have a...
by Robbie Bright-Poole | Jun 18, 2012 | Sales Training
You know your practice will get this question at least once a week, if not once a day. Does your staff know how to answer the question? Do you know what they’re saying? One of two things is currently happening. They are either doing a good job of answering the...
by Robbie Bright-Poole | May 28, 2012 | Sales Training
Or are you spending every visit with them telling them what they need, what they want and what they should do. If you asked you’d find out one of two things. They don’t have a clue what they want They know exactly what they want. If they don’t know what they want,...
by Robbie Bright-Poole | May 20, 2012 | Tracking
When I ask the question, “Tell me the top 5 ways you get a patient through your door? If just once, someone would be honest with me and say out loud, “I have no idea where my patients are coming from” I’d probably keel over on the spot.” Invariably the answers I get...
by Robbie Bright-Poole | May 13, 2012 | Sales Training
For reasons that appear to rooted in our sub-conscious, the phrase “to sell” evokes a negative emotion. In an attempt to make it more palatable in our profession we refer to the process as “a consultation”, “an evaluation” or any number of other equally and...