by Robbie Bright-Poole | Jul 30, 2012 | Patient Recall
Patient recall programs are activities that bring the patient back into your office on a routine basis. The program should be directed at both active and inactive patients. The Method The only effective method for activating inactive patients is to have a...
by Robbie Bright-Poole | May 20, 2012 | Tracking
When I ask the question, “Tell me the top 5 ways you get a patient through your door? If just once, someone would be honest with me and say out loud, “I have no idea where my patients are coming from” I’d probably keel over on the spot.” Invariably the answers I get...
by Robbie Bright-Poole | May 13, 2012 | Sales Training
For reasons that appear to rooted in our sub-conscious, the phrase “to sell” evokes a negative emotion. In an attempt to make it more palatable in our profession we refer to the process as “a consultation”, “an evaluation” or any number of other equally and...
by Robbie Bright-Poole | May 6, 2012 | Advertising & Marketing
Forget everything you’ve read about the best way to market doctors. Educating doctors about audiology, hearing aids and hearing loss is a nice idea that has little basis in the reality of both you and the doctor’s busy day. You are marketing the doctor for referrals...
by Robbie Bright-Poole | Apr 22, 2012 | Advertising & Marketing
The key to increasing profits in an audiology practice is in not having an occasional great month but having consistently good months. An effective advertising program is an important tool for generating a constant flow of new patients. Today audiology practices can...