Your business has reached page one and you’re doing everything you can to make sure it stays there. Now you’d like to take steps to reach page one for Google searches outside of your physical address location.
For example…your office is located in Smithtown, PA and your ranking for Smithtown, PA is #1. Now you’d like to rank #1 for Riverside PA, Fairview PA and Pleasant Valley PA three towns where many of your customers reside. Not only do you want to rank #1, but you’d like it to happen as quickly as possible. Optimizing your website for the town in which your business is located is one thing. Optimizing your business for nearby towns is an entirely different ball game.
Google has a million rules, but I’ll give you an overly simplified, condensed version of the rules.
It’s all about Google.
So what’s good for Google’s customers is good for Google. Google makes a living off a searchers ability to find what they want to find. If you live in Pleasantville ND and you Google plumbers, Google knows you aren’t looking for a plumber in Anchorage AL. If Google were to display results for plumbers in Anchorage AL you would either search again or heaven forbid use ANOTHER search engine. There’s a limited number of ways to accomplish this but the most efficient way is with Google AdWords.
Google AdWords is a pay per click service offered by Google. The fee will vary depending on the competitiveness of the market and the desired geographical radius.
To put it simply, advertisers can bid on keywords to have their text or image ads appear on Google’s search network (search engine results pages) when someone searches for those keywords or on Google’s content network when the page being viewed is relevant to those keywords. Bing and Yahoo have their version of AdWords, but the results are less than spectacular.
Bidding is competitive with the bid range determined by the popularity of the keyword being bid on. In theory, the higher the bid the greater the likelihood that an advertiser’s ad will appear on the first page of Google’s search results.
However, Google uses a complicated and proprietary system to assign a “quality score” to the landing pages to which ads direct viewers. If a landing page does not meet Google’s quality standards, the advertiser faces a choice: bid an unusually high amount to have the ad shown or improve the quality score of the landing page.
If you’re interested in utilizing Google AdWords as part of your online strategy, contact Obelis Media more information today.