Marketing Services Provided by:

Blog Posting

To keep the website dynamic and current, we post articles relevant to the products and services provided by your company to your company website once a week. This increases the amount of content on your website and effectively enhances SEO.

Branding

Is a logo a part of your overall brand? Yes, a logo probably is a part of your overall brand. But too often people confuse the process of acquiring a logo and a slogan and a color palette with the beginning, the middle and the end of the branding process.  A brand is not a business card or a brochure. A brand is the experience a customer expects when they come to your business.  We can help you create the materials you’ll need to deliver that experience.

  • Corporate Identity Style Manual”
  • Logo in various file formats & sizes”
  • Business Card press-ready art”
  • Letterhead press-ready art”
  • Envelope press-ready art”
  • Patient intake form press-ready art (2 pages included)”
  • Brochure Template – customizable

Call Source Tracking

Our call tracking software can reveal which campaigns, websites, and search keywords are driving phone call conversions. When a visitor comes to your website following an online search, we assign a unique phone number to them during their entire stay. As long as they are on the site, they are the only one seeing that number. When they call, you will know who called and what keyword(s), pages, etc. they saw and used while they were online with you.

Competitive Analysis

Search engine ranking has become more of a science today than ever before. Organic optimization has made competition even more intense.  Competitor SEO analysis should be an integral part of your SEO strategy. When you identify your standing in the industry, you can reinvent your SEO campaign and emerge stronger than your competitors.  Our SEO strategy begins with a comprehensive analysis of your competition.

Content Marketing

Content Marketing is a technique designed to create and distribute relevant content to attract and engage a clearly defined and understood target audience.  The written content on your website is the most important aspect of your website, more important than the design or the graphics.  Your website content is relied upon by your visitors to prove or disprove your credibility.  Our templates are customizable to your branding and include preselected content for the following industries

  • Audiology & Hearing Healthcare
  • Otolaryngology/ENT
  • Attorney/Law

Email Accounts

Have your e-mail address match your website. This creates a more professional impression between you and your patients and colleagues.

Directory Listings

We create new directory listings for your business across top directory listings as part of our off-site search engine optimization.

Directory Listings (Enhanced)

Speed up the listing process to days compared to months. It also enables us to fully control most directory listings keeping them consistent and locked, preventing unauthorized information from being added to your listings. The biggest benefit of all is your business will be seen more readily on select listings because your listing will literally be “enhanced” over your competitors’. Local listings via local search – Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings.

Google Plus Local (G+ Local)

Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings.

Hosting (Managed)

No need to worry about where or how your website exists. We design, manage and host it for you taking care of all the technical aspects of your website. We host our websites in a safe, secure enterprise level hosting environment. We provide high availability (99.99% uptime), service monitoring, automatic daily database/file backups, and a disaster recovery plan. We tune our high performance servers to deliver your web pages fast so that your customers don’t wait or, worse yet, leave. We make sure that you online business is always open and that your data is safe and secure.

Keyword Analysis

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Lead Conversion Software

Our proprietary lead conversion software is designed to allow you to capture, track and convert inquiries into paying customers.

Link Building

In search engine optimization (SEO) terminology link building is the process of exchanging links with other Web sites to increase your own site’s backlinks and quality backlinks.

Multi-Location SEO

If your business has more than one location and you would like the additional location to be found when customers search for your services, we recommend adding this to include all your locations on the website and our SEO and directory monitoring.

Pay Per Click

Pay Per Click (PPC) is a method of Internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. The display of the ad is based on each search engine’s complicated and proprietary system to assign a “quality score” to the landing pages to which ads direct viewers. If a landing page does not meet the search engine’s quality standards, the advertiser faces a choice: bid an unusually high amount to have the ad shown or improve the quality score of the landing page. AdWords is Google’s PPC service.  Bing and Yahoo have their version of AdWords, but the results are less than spectacular.

Remarketing

Remarketing lets you show ads to people who have visited your website or used your mobile app before. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.  Dynamic remarketing takes this to the next level by including the products or services that people viewed on your website within the ads. While dynamic remarketing takes additional steps such as adding custom parameters to your website’s tag and creating a feed, it can deliver customized, higher-performance ads.

Reporting

All of the tracking data is compiled into an easy to understand report. The report enables you to calculate your return on investment (ROI).

Responsive, Mobile Ready Design

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience, easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from desktop computer monitors to mobile phones).  In other words, we make sure your website looks great on a desktop computer, laptop computer, tablet or mobile phone.

Review Management

Your customers can review you across numerous different websites. We can alert you when they do, enabling you to post a response where applicable.

Search Engine Advertising

AdWords provides you with immediate results that are measurable. Get your website seen and go beyond SEO. Using ads can generate up to 89% new traffic compared to using SEO alone. AdWords can be complicated, but we know how to maximize all the variables and get people to your website producing new leads. (Isn’t this just PPC?)

Search Engine Optimization (Basic)

We optimize your website to be seen in local search results. Your potential customers and patients are in your area and are looking for your unique and quality service. We help them find you!

Search Engine Optimization (Enhanced)

(the process of influencing ranking)

SEO methods are designed to improve the visibility of your site to a search engine and to improve the chances that the site will be found by search engines.

Social Media Accounts

Confused about social media?

Does your practice even have any social media accounts set up?

We take care of that for you. Social media helps with branding and we make sure your brand is consistent from your website to your social media.

Social Media Advertising

Social media ads via social media sites (for example Facebook, Twitter, Yelp and Pinterest) help build your social media presence. Social Media users in your area will see your ad to like your Facebook Page. This increases your audience and effectively increases the outreach of the Social Media Postings we provide. More Likes means larger audience and ultimately more traffic to your website to generate more leads.

Social Media Marketing

Don’t know what to say on your social media account?

We have you covered there too. The true power of social media comes from the ability to create an online community around your company. The goal of your social media should be to create digital conversations with your customers. We post information and articles to social media profiles designed to engage your customers up to 3 times a day.

Tracking

Various methods are used to collect data from the visitors of your website. From clicks to referrals and even phone calls. (Does Lead Conversion Software replace this?)

Updates/Edits

If you need to make a change to your website, we take care of it for you. No need to know any code, send us your requests and we make the updates or additions for you.

Web Design (Semi-Custom)

On the web, “function” is much more important than “form” because good functionality leads to content. To a visitor, “form” is a subconscious given. However, quality content is not. Rarely do consumers make purchasing decisions based on how cute your website is. Consumers make decisions based on ease of functionality and quality of content. Therefore, clients should allocate the majority of their budget to a quality content strategy, not custom web design. The easiest way to do that is to use a predesigned theme where functionality and design have already been tested and perfected by professionals, leaving more time to focus on quality content.  Our templates are customizable to your branding and include preselected content for the following industries

  • Audiology & Hearing Healthcare
  • Otolaryngology/ENT
  • Attorney/Law

Web Design (Custom)

If you have specific design requests or your practice requires a complete custom solution we can handle that for you as well.