The pool of patient’s willing to buy your product is already small. Outside influences (big box discount stores, online retailers, 3rd party insurer’s) are cutting into not only your profitability but the number of potential candidates for your services. What should you do?
I was made a VIP for a company that I frequent quite often. As a VIP I’m now entitled to:
- Free next day shipping
- Advanced access to new styles
- My own special phone number to call
- And so on…
Did I feel special? Well maybe not special, but I had an immediate positive reaction that my business was important to them. More importantly, not only did they appreciate my business, they were willing to reward me for my effort.
What Do You Do to Make Your Patient’s Feel Special?
Do you offer a VIP service for your patients?
- A walk in time for repairs.
- A hotline number for existing patients.
- Free battery tester with a card on their birthday
- New cleaning tools every six months
My entire years worth of purchases from this store doesn’t come close to cost of the average set of hearing aids so it isn’t just a matter of how much I’m spending with their company. They’re rewarding me because they know I can shop anywhere I want to and they want to make sure I come back to them.
Your patients may not be purchasing anything new for a few years, but they will at some point buy again. And they probably know someone who’s in the market for hearing aids right now.
Provide your patients with VIP services. And make sure your patients know that these VIP services are being provided to them in appreciate for the business they’ve done with you.