There’s no way around it, Facebook is changing the way customers consume content and the way marketers advertise.
Facebook users don’t just post about their personal lives; they also post news and content that are important to them. Political news, sports scores, funny videos, they even post about their favorite brands & companies — on Facebook, it’s all fair game.
The rise of social media, particularly Facebook, forced brands to rethink how they deal with customers. Now, if someone complains on a brand’s Facebook page or Twitter account, a customer-service rep responds. News travels fast on social media, and the last thing a brand wants is for an angry customer to tell all his friends about a poor experience. Companies’ social media interactions can even make the news. Look at McDonald’s “Peace Day” debacle. How did McDonald’s choose to post their response to Burger King? On Facebook. And since Facebook interactions go both ways, they are seeing the backlash from their customers right on their Facebook page.
Facebook is constantly evolving and so is the way we, as customers and marketers, use it. The following infographic shows just how far Facebook has come since it’s inception in 2004. Bluehost has unveiled this infographic looking at both the changes that Facebook has made in its own advertising structure throughout the years, and what this has meant for advertising as a sector.