I Have No Idea How I Got My Newest Patient

When I ask the question, “Tell me the top 5 ways you get a patient through your door? If just once, someone would be honest with me and say out loud, “I have no idea where my patients are coming from” I’d probably keel over on the spot.”  Invariably the answers I get range from, “Well I’m pretty sure they’re coming from…or “I’ll have to try to figure that out.”…or the always popular Well it varies.”

If you don’t know the answer to that question, you’re wasting your advertising and marketing dollars.  You need to understand not only what draws patients to your business but what doesn’t.

Ask your patients questions.  I don’t mean strap them to a chair under a bright light and threaten bodily harm if they don’t come up with the right answer.  I mean be genuine.  “Mr. Patient, we really value your business and we would love to have more patients just like you.”  “Can you please tell me how you first heard about us?”

If they answer, the yellow pages, or online, or any other non-specific response, it’s okay to dig a little deeper.  “Hmm, interesting, were you looking for us or did you just stumble on our page…or our website?”

You will never know for sure if the answer they give is really the “correct answer”.  But I guarantee what you will uncover is a potential market you didn’t know existed.  Maybe a neighbor really is raving about you and sending links from your website to her friends.  Yes, they found you online, but it’s because Linda sent them a link.

Ask the right questions, track the responses and hopefully you’ll be spending your advertising dollars on financially rewarding opportunities you didn’t even know existed.

 

About The Author

Robbie Bright-Poole

Robbie Ann Bright-Poole is currently the President and one of the founders of Oracle Hearing Group. Mrs. Poole opened her Audiology practice, Bright Hearing Center, in 1989. The success of her practice afforded her the opportunity to mentor others seeking a similar measure of success. She sold her practice and decided to make mentoring others in the field of Audiology a full-time business. Oracle Hearing Group obtained its first client in 2004. In addition to overseeing the day to day running of the Oracle she is the primarily responsible for the creation of the enormous amount of content that is at the disposal of each Oracle client.

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