Oracle Hearing Blog
Exactly What is Inbound Marketing?
There are simply not enough hours in the day to do it all. If you don’t know what Inbound Marketing is, you’re not alone. Practice owners are constantly bombarded by “the next best, greatest solution to all your business needs”. More often than not, these solutions...
10 Questions to Ask Before You Hire an Audiologist
You need to hire an audiologist. You’ve run an ad on Craigslist or Audiology Online or Monster.com. You’ve narrowed down your selection to a few resumes. You’re ready to wave your magic wand over the pile until the resume for the perfect person for the job rises...
How to Write a Job Description
Job descriptions are the cornerstone of communication between you and your staff. After all, it's hard for supervisors to measure job effectiveness during performance reviews unless you and the employee both know what you expect. Key Ingredients Analyze Essential Job...
What is a Profit and Loss Statement and Why Do I Need to Look at It?
The question, “What is a profit and loss statement and why do I need to look at it?” comes up often enough that a brief explanation is in order. One thing that I’m always amazed by is the willingness of hearing healthcare professionals to open a practice with very...
Reasons to Track Your Return on Investment
Here’s how the conversation went, “Have you tried any direct mail or newspaper inserts lately?” The answer, “We tried both, they didn’t work.” Next question, “What was the (return on investment) ROI for each?” The answer? “I don’t know.” If you don’t know where...
High End Customer Service – First Impressions
It’s time. You’ve attracted a new patient to your office. They actually showed up for their appointment (probably 15 minutes early or 15 minutes late depending on which is more inconvenient for you). They are ready to be called into the back so you can begin the...
Time Management, What Does That Mean?
There is no such thing as "Time Management", you get 24 hours every day, the same as Bill Gates and Warren Buffett. We can't change that. What's more realistic or appropriate to say is "Task Management". There’s a big difference between the two and if you view it that...
A quick note for anyone doing OAE's.
Are you doing OAE's as part of a comprehensive hearing evaluation? Should you be? The answer is no. If you currently incorporate OAE's as a part of your routine hearing evaluation, contact your consultant if you need assistance in determining when it's appropriate...
Buying and selling a hearing aid is an emotional experience
We’re interrupting the Customer Service blogs for an important message. Buying and selling a hearing aid is an emotional experience. For every new patient with a hearing loss who walks through your door you’ll hear a few versions of the same story. I can’t hear, I...
The Waiting Room, What Is Its' Purpose?
The Waiting Room – What Is Its’ Purpose Seems like a simple question with an equally simple answer. If you think it’s only a place for patients to wait their turn until you call them into the back rooms, you’re only partially correct. The waiting room should be the...