by Robbie Bright-Poole | Jul 2, 2012 | Advertising & Marketing
For us, the senior market is the one that matters most. This may provoke a “duh” moment from many reading this article. However, it’s important to understand how seniors think, what turns them off and what hearing aid marketing and advertising concepts they are...
by Robbie Bright-Poole | Jun 25, 2012 | Customer Service
Patients will complain. If you’ve been in business for more than 6 months and you don’t think you need to read this article, think again. You can’t make 100% of the people who come through your door happy. You can try but you will fail, it’s human nature to...
by Robbie Bright-Poole | Jun 18, 2012 | Sales Training
You know your practice will get this question at least once a week, if not once a day. Does your staff know how to answer the question? Do you know what they’re saying? One of two things is currently happening. They are either doing a good job of answering the...
by Robbie Bright-Poole | Jun 11, 2012 | Advertising & Marketing
Supemedia and yellowbook and superpages, oh my! Corny, but not really a bad analogy. Too often the representatives of these companies prey on the fears they know you have. If you don’t advertise with them, no one will ever find your website and in six months you’ll...
by Robbie Bright-Poole | Jun 4, 2012 | Human Resources
Kathy, your long time administrative assistant just gave her two-week notice. Whether you saw it coming or not, (and I’m sure you’ll take little comfort in this next statement), you can learn something from every experience. An exit interview is typically a meeting...
