Why Didn’t Your Ad Work?

You ran an ad and no one called.  You have no idea why.  Start with the most obvious reason… it lacks a call to action.  A call to action tells your audience what their next step should be once they land on your ad. Without a call to action, your audience has guess what their next step should be. Why leave it up to them?

Call to Action Rules to Follow

Choosing a Call to Action

This is not the time to be creative. Stick to what’s familiar, “Buy”, “Click”, Make an Appointment”, ‘Download”, “Subscribe”.

Incorporate a Sense of Urgency

“For a Limited Time”, Offer Expires”, “Available to the First 20 Who…”

Make it Visible

This isn’t a game of “Where’s Waldo?” If I have to hunt for the call to action, chances are I’m not taking the action you want me to take

Are They Ready?

“Buy Now” is a great call to action but only at the right time. If the product you’re selling requires some explaining, then start with “Click for More Information”. Take the customer to a new page, explain the product and then go for the “Buy Now” call to action. Keep the sales funnel in mind at all times. (Yes, it’s a link to Wikipedia, they explain it as well as anyone else)

How Many Calls to Action?

Multiple calls to action on one page will confuse your potential customer. Ideally limit it to one call to action. If it’s not possible make it crystal clear what you expect.

Remind Them Why Acting Now is a Good Idea

Add reviews/testimonials or if possible links to your reviews, testimonials & social media pages. Let them know that others have committed to your product and the sky hasn’t fallen, in fact it’s been a great experience!

Try Again

Track your results. Modify the ad and/or the call to action and run the ad again Most importantly…. repeat, over and over again until you get the desired results.

And then do it again.

ICD-10 Code Resources

Resources for ICD 10-Codes

The transition takes place Thursday, do not use ICD-10 codes tomorrow, they will be denied.  Same thing goes for using the old ICD-9 codes from Thursday on…ooops won’t cut it.

For a complete list of ICD-10 Codes click here

For a conversion chart visit this page (enter either the ICD-9 or ICD-10 code), the code will be converted to the  “other” code… ICD -9 to ICD-10 or ICD-10 to ICD-9

The codes in ICD-10 are not valid for any purpose or use in the United States until October 1, 2015. For more information on the transition, see www.asha.org/Practice/reimbursement/coding/ICD-10/.

For the most up-to-date information on ICD coding, go to ASHA’s Billing and Reimbursement website at www.asha.org/practice/reimbursement/coding/.

For additional information, contact the health care economics and advocacy team by e-mail at reimbursement@asha.org.

And for everything else… visit the tutorial found here

Good luck, hopefully the transition will be a smooth one.


Creating a Patient Recall Program

Patient recall programs are activities that bring the patient back into your office on a routine basis. The program should be directed at both active and inactive patients.

The Method

The only effective method for activating inactive patients is to have a well-trained person from the practice initiate telephone calls. Even for someone who is effective at this task, it’s probably their least favorite thing to do. Knowing that up front means it is important to set goals and monitor their activity, both in terms of time allocated and the successes they are having. Attaching incentives for the person charged with this activity can only improve performance.

It is important to differentiate between patients who should be followed for medical reasons and patients who are being recalled to maintain their active status within the practice. A determination needs to be made at the end of the initial office visit which category the patient will fall into. For existing patients where the determination was not made at the initial visit the staff needs to be given the criteria and the chart should be reviewed prior to making the call. Again, you will be calling three types of patients. They are:

  • Patients who purchased hearing aids from the practice but are no longer active.
  • Patients who were tested and did not purchase.
  • Patients were seen for medical reasons and were not candidates for hearing aids, but who should be monitored.

Each month your files should be reviewed and patients who need to be recalled should be identified. You can contact them with a reminder card and then follow-up with a telephone call taking the same approach above. Your staff should have a much higher success rate with the active versus inactive patients. There may still need to be some prompting on their part but the majority should make appointments.

Why is a patient recall program a good idea?

  • By updating your files, you eliminate mailing correspondence to patients who are inactive.
  • You will increase the opportunity to provide existing patients additional products and services.
  • The value of your practice will increase based on the active number of files you have, should you decide to sell it.
  • You have an opportunity to reclaim patients that may have switched to a competitor.
  • You can eliminate an unhappy patient making negative comments about your practice.

Not sure how to get the ball rolling? Call us. We can help you to identify and to train the right person in your practice. A effective patient recall program is an ideal way to lessen your reliance on advertising to meet your monthly goals.

ICD-10: Good News, Bad News

 Let’s Start With the Good News

CMS Creates a One-Year Grace Period for Transition to ICD-10

From the American Academy of Audiology

The Centers for Medicare and Medicaid Services (CMS), in conjunction with the American Medical Association (AMA), announced on Monday a one-year grace period following the October 1, 2015, transition to ICD-10, where Medicare claims will not be denied based solely on inaccuracy or a lack of specificity in claims reported with ICD-10 codes.

This announcement means that providers will not be denied payment in the first year of the transition to ICD-10 as a result of unintentional coding errors inherent in the process of transitioning to the new system, as long as the wrongly coded claim is in the same general family as the correct ICD-10 code.

Monday’s announcement marks the start of a joint collaboration between CMS and the AMA to provide nationwide support and training for providers before the October 1, 2015, deadline, including a newly published set of guidance questions and answers. Outreach will include webinars, on-site training, educational articles, and provider calls. The Academy will work to share these resources with our members in addition to the many other audiology-specific resources available on our Web site

The announcement also includes measures for authorized advanced payments for Medicare contractors that cannot process claims within established time limits due to administrative challenges of the transition. Additionally, CMS will select an ICD-10 Ombudsman to be located at the ICD-10 Coordination Center to answer questions and provide assistance for claims submissions. Lastly, CMS will not subject providers to the Physician Quality Reporting System (PQRS), Value-Based Modifier (VBM), or meaningful use (MU) penalty during verification or auditing directly related to the greater specificity of ICD-10 codes during the first year grace period.

The Bad News?

In the announcement, CMS restated that as of October 1, 2015, all claims must still be transitioned to ICD-10.

Take a Vacation

It’s that time of year. People are taking a vacation, planning to take a vacation or thinking they should take a vacation. You need a break, everyone does. Time to recharge the batteries.

10 Reasons Why You Should Take A Vacation

And remember, US workers get fewer vacation days than any other developed nation, it’s vital to make every one of them count.

  1. A vacation will help you live up to 20 percent longer
    A study by the State University of New York at Oswego that surveyed 12,000 men between ages 35 and 57, found that men who go on vacation every year reduce their overall risk of death by 20 percent
  2. Some time away will give you more energy on a daily basis
    Experts from the University of Pittsburgh and Radboud University both said that people had more energy and felt more satisfied with life on vacation.
  3. During a break from work is when people come up with their best ideas
    The author of How To Succeed In Business Without Working So Damn Hard, Robert Kriegel says that many workers get their best ideas away from work. Los Angeles psychologist, Robert Butterworth told ABC, “The break will allow you to refresh your brain cells.”
  4. Some time in the sun will make you more productive and happier at work
    34 percent of professionals come back from vacations and are more productive. They also feel better about their jobs.
  5. Calling your travel agent can save your marriage and keep you off the Prozac
    A Wisconsin Medical Journal published findings that women who take two or more vacations a year are less likely to be depressed, tired, or unhappy with their marriage.
  6. You don’t get many other chances to act just like a kid again
    You get the freedom of just having fun again. You don’t have to wake up at a certain time or follow a strict schedule. You can just relax and spend all the time in the world doing what you want.
  7. You don’t even have to go to reap the benefits of getting away
    Research by a group in the Netherlands showed that just planning a vacation boosted happiness for eight weeks. They found that many of the benefits come before you even actually go on vacation.
  8. You will save your company money every day you are away
    Christine Hohlbaum, author of The Power of Slow: 101 Ways to Save Time in Our 24/7 World, says that workers who forego their vacations are hurting both themselves and the company. They are more likely to get sick, and even when they are physically in the office, they may have already mentally checked out.
  9. Even your home life will improve when you take time to get away
    53 percent of people say they came back from a vacation feeling more reconnected with their family.
  10. Showing the confidence to take time off speaks volumes to your boss and to your peers.  Financial advisor, Suze Orman says “Don’t put yourself on sale.

Need a Vacation Destination?

No need to leave the country. Here are 29 unbelievable places to visit in America before you die.