Probably the most frequently asked question on in an incoming call to a practice selling hearing aids is “How much do your hearing aids cost?” It also tends to be the most challenging call your staff will have to handle.
The reason it is the most challenging is that the person asking the question is probably looking for the lowest price quote and that will determine where they go to get hearing aids. Another possibility is that they have already been somewhere else, gotten a quote, and now they are seeing if they can find a better price by shopping around.
If you don’t have the lowest prices then just giving the caller your price range will not result in them making an appointment. And that is what most practices do. The typical response is “Our hearing aids range in price from x to y”. Sometimes the price quoted is for a pair, which makes it sound even worse.
We’ve assembled a script that will guide your staff through the dreaded “price question”. If you’re a member of Oracle Hearing, the script will be included in the weekly email. If you aren’t a member of Oracle Hearing this is probably not the only problem you’re facing in your practice and not the first time you’ve been faced with a problem that you don’t know how to resolve. Call us, we can help.