4th Quarter Advertising and Marketing

We’re well into the 4th quarter of 2015. If you don’t have your advertising plan set through the end of the year (and a little bit beyond that) you better get started.

Timing

Advertising around the holiday season can sometimes before confusing. Should you advertise immediately before or immediately after the holiday? Too close and no one may be interested in coming in but if you aren’t running any ads, chances are no one is calling for an appointment either.

Generally speaking, any time in October up until the week in which Thanksgiving occurs is a good time to advertise. Historically our clients have found that advertising during Thanksgiving week has a less than desirable return on investment. Typically your customers are gearing up for the holiday and beginning to contemplate the holiday shopping season.

Resume advertising the week following Thanksgiving…excluding the Monday (Cyber Monday) immediately following Thanksgiving.

Themes

The upcoming holidays are all about spending time with friends and family. Here are a few ideas that center around that theme.

“This Holiday Season Give the Gift of Better Hearing.”

“The Perfect Gift for You This Year? Better Hearing”

Planning for the New Year

The end of the first week of January thru the end of January are great times to focus on

“Make Better Hearing Your New Year’s Resolution.”

The 4th quarter of every year tends to be a hectic time for everyone. But you still need to advertise. Take the next week to establish a game plan that will take you though the end of January. You’ll be glad you did.

About The Author

Robbie Bright-Poole

Robbie Ann Bright-Poole is currently the President and one of the founders of Oracle Hearing Group. Mrs. Poole opened her Audiology practice, Bright Hearing Center, in 1989. The success of her practice afforded her the opportunity to mentor others seeking a similar measure of success. She sold her practice and decided to make mentoring others in the field of Audiology a full-time business. Oracle Hearing Group obtained its first client in 2004. In addition to overseeing the day to day running of the Oracle she is the primarily responsible for the creation of the enormous amount of content that is at the disposal of each Oracle client.

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